Corporate Culture and Value-Oriented Leadership

By involving and engaging people concerned, Synercube supports organizations in shaping their process of change. To ensure strong cooperation and a high level of efficiency, we create a foundation of ethical values. 

Prof. Zankovsky is one of the leading organizational psychologists. Besides others, he tought at the well-known RWTH in Aachen, Germany and is currently Head of Department Sociology and Psychology at the Moscow State University of Economics, Statistics, and IT. Prof. Zankovsky is also senior research fellow at the Russian Academy of Sciencea. 

Wolfgang Thiele, General Manager at Synercube GmbH has more than 30 years of experience in scientific based Organization Development. Wolfgang Thiele is Executive Consultant, specialised in the fields of Corporate Culture Development and value-oriented leadership. 

Change - a reliable constant

Within the last decade, the organizational environment changed heavily for leaders. The challenges are serious and release numerous conflicts. Though, the main conflict is the often emerging difference between the company goals and those of its' employees. 

The Synercube Concpets describes how a corporate culture is defined by centripetal and centrifugal forces. The centripetal force pulls employees towards the organization, its' culture and values. A dominance of this force enables an organization to move towards its' goals. 

Centrifugal forces induce employees to leave an organization and its' predominant conditions. The organization drives away from its goals and towards it's end in case these forces dominate. 

Not only common goals are characteristic for organizations. The process that enables solving the conflict between centripetal and centrifugal forces and the resulting dominance of centripetal forces is also typical. Leaders are responsible to best possible overcome these conflicts. 

A brand new theory of leadership and behaviour is inevitable due to the social change and new scientific insights of the past years.